PIA & thINK: USPS — Mail’s Dynamic Journey
2:00 pm - 3:00 pm
We will explore the dynamic ways businesses can use mail as the foundational building block in omni-channel media campaigns. For brands and marketers, mail drives action across the customer journey. The Customer Journey is the key to understand customer expectations, experiences, and perceptions. And it helps businesses understanding how to engage more effectively at every touchpoint. Steve Monteith, Vice President of Marketing with the United States Postal Service, will share insights into the value of print and mail in today’s marketplace and provide details on the programs being deployed to feature the strengths of physical mail to drive results. Attendees will gain new insights and learn how mail provides a solid return on their investment. Today’s mail can reach customers both physically and digitally, increase interaction and encourage faster response.
Cost: Free to PIA Members