August 6, 2012 - Printing Industries Alliance
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USPS Every Door Direct Mail Offer

  • Post author:PIA
  • Post published:August 6, 2012
  • Post category:General/Print Media
  • Post comments:0 Comments

The USPS is offering a service called “Every Door Direct Mail”.  The concept of this offer is to relieve the marketer of the stress of purchasing or creating a mailing…

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More Facts about Print

  • Post author:PIA
  • Post published:August 6, 2012
  • Post category:General/Green Printing
  • Post comments:0 Comments

84 percent of people surveyed in a PaperBecause.com survey indicated they felt a mailed document was a more reliable way to leave a lasting impression on an individual when compared…

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Maintaining a Strong USPS Key to Marketing Success

  • Post author:PIA
  • Post published:August 6, 2012
  • Post category:General/Legislative Affairs
  • Post comments:0 Comments

As Congress is making decisions on the future of the USPS we thought it important to discuss the value a strong postal service plays in the success of American business…

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USPS Power of Print Video

  • Post author:PIA
  • Post published:August 6, 2012
  • Post category:General/Print Media
  • Post comments:0 Comments

In a recent article (see article 13) regarding the United States Postal Reform we discussed the changes that Congress are proposing to secure the future of the USPS.  Today, we wanted to…

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The Importance of Direct Mail in Your Marketing Mix

  • Post author:PIA
  • Post published:August 6, 2012
  • Post category:General/Print Media
  • Post comments:0 Comments

Cross media enables you to reach your target audience on multiple levels through multiple channels of communication.  By doing so, you’re increasing the reach and frequency of your brand’s message.…

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Print, Paper and the Environment Part II

  • Post author:PIA
  • Post published:August 6, 2012
  • Post category:General/Green Printing
  • Post comments:0 Comments

In yesterday’s post we addressed a few of the reasons how the print and paper industry are continuing to prove to be an environmentally friendly industry.  Today, we are going…

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Print, Paper and the Environment Part I

  • Post author:PIA
  • Post published:August 6, 2012
  • Post category:General/Green Printing
  • Post comments:0 Comments

To create paper you need trees.  In the United States the trees used to generate paper come from well-managed tree farms.  Furthermore, the amount of trees in the U.S. has…

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Print is Lasting!

  • Post author:PIA
  • Post published:August 6, 2012
  • Post category:General/Print Media
  • Post comments:0 Comments

Print is a medium that cannot be easily ignored by selecting delete or clearing it from your screen without reading a word with just one click of a mouse.  Print…

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Where is all the e-waste Going?

  • Post author:PIA
  • Post published:August 6, 2012
  • Post category:General/Green Printing
  • Post comments:0 Comments

The print and paper industry continue to make strides to be environmentally friendly – between tree farmers replanting trees in place of those that are harvested and over 63 percent…

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Just The Facts Please!

  • Post author:PIA
  • Post published:August 6, 2012
  • Post category:General/Green Printing
  • Post comments:0 Comments

Today we would like to share with you an extremely interesting video on the facts of not only the power of print, but also how print continues to prove to…

Continue ReadingJust The Facts Please!
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