USPS Every Door Direct Mail Offer
The USPS is offering a service called “Every Door Direct Mail”. The concept of this offer is to relieve the marketer of the stress of purchasing or creating a mailing…
More Facts about Print
84 percent of people surveyed in a PaperBecause.com survey indicated they felt a mailed document was a more reliable way to leave a lasting impression on an individual when compared…
Maintaining a Strong USPS Key to Marketing Success
As Congress is making decisions on the future of the USPS we thought it important to discuss the value a strong postal service plays in the success of American business…
USPS Power of Print Video
In a recent article (see article 13) regarding the United States Postal Reform we discussed the changes that Congress are proposing to secure the future of the USPS. Today, we wanted to…
The Importance of Direct Mail in Your Marketing Mix
Cross media enables you to reach your target audience on multiple levels through multiple channels of communication. By doing so, you’re increasing the reach and frequency of your brand’s message.…
Print, Paper and the Environment Part II
In yesterday’s post we addressed a few of the reasons how the print and paper industry are continuing to prove to be an environmentally friendly industry. Today, we are going…
Print, Paper and the Environment Part I
To create paper you need trees. In the United States the trees used to generate paper come from well-managed tree farms. Furthermore, the amount of trees in the U.S. has…
Print is Lasting!
Print is a medium that cannot be easily ignored by selecting delete or clearing it from your screen without reading a word with just one click of a mouse. Print…
Where is all the e-waste Going?
The print and paper industry continue to make strides to be environmentally friendly – between tree farmers replanting trees in place of those that are harvested and over 63 percent…
Just The Facts Please!
Today we would like to share with you an extremely interesting video on the facts of not only the power of print, but also how print continues to prove to…
