Direct mail messages have been statistically shown to leave a more lasting impression on a consumer’s brain compared to other forms of marketing such as digital media, according to a Forbes.com article “Direct Mail: Alive & Kicking.”  The study suggests that it is because of direct mail’s ability to be held in the person’s hand and requires the use of more of their senses that it is becomes a more memorable form of communication. In addition to direct mail's ability to leave a lasting impression, direct mail has also shown an increase in response rates over the past year.  The most recent DMN...