Why use Variable Data Printing?

Variable Data Printing lets marketers create targeted messages for different segments of their target audiences.  A marketer is able to ensure their campaign will see higher response rates than campaigns that do not use personalized marketing tactics by creating and sending relevant messages to targeted portions of their core audience 

A recent Marketing Sherpa study showed that the majority of Business to Business companies and organizations find value in direct mail communication. Seventy-nine percent of respondents said that direct mail was effective.  Additionally,  the Marketing Sherpa report speculated that this may be due to the advancements of variable data printing and it’s ability to send more relevant messages to your target audience.

Whether you are using Variable Data Printing to acquire new leads, increase your sales or boost customer loyalty, more and more marketers are beginning to understand the unique power of VDP and its ability to evoke response.  Ultimately, VDP offers marketers the ability to reach their customers in a relevant, clear and impactful way.

Finally, VDP will reduce the cost per customer acquisition. In addition to VDP reducing your costs per lead, taking the time to segment and analyze your consumer database will also enable you to decrease your overall marketing investments.

Timothy Freeman
President
Printing Industries Alliance

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