Digital Printing and Variable Data Printing are the tools that allow your printed messages to be personalized in one print-run.  Furthermore, digital printing is environmentally friendly, as digital printing presses use about ninety seven percent recyclable components and none of the components generate or use any hazardous materials to the environment.

The infographic below, demonstrates just how valuable digital printing and variable data printing can be to your campaign’s response rates:

Timothy Freeman
President
Print & Graphic Communications Association