Including QR codes on your printed message is important not only because it adds an additional touch point between your brand and the consumer, but also because more and more people are using their smartphones to make a purchase, find more information, redeem a discount and more.

Because print marketing has the ability to break through the digital clutter, it’s more likely to be seen and read by your target audience. When you combine that with the power and substantial growth of mobile-marketing, you’re able to increase the amount of people who not only see your message, but also take the time to respond to your message.

Check out the video below to find out more about the power and growth of mobile marketing and why it should be included in your cross media marketing mix.

Timothy Freeman
President
Print & Graphic Communications Association