Statistics Show Direct Mail Generates Responses

In addition to gaining immediate responses to a brand’s print message, print also drives online traffic.  The survey found that there was a ten percent greater percentage of consumers who visited a brand’s website in response to a direct mail piece they received as opposed to those who responded to an email.

The survey showed that 44 percent of people visited a brand’s website after receiving a direct mail piece they were interested in learning more about and 34 percent did even further online research regarding the product or service.  Finally, 26 percent of people keep the mailing to refer to in the future — lasting at least one month in the recipient’s house.

Finally, respondents reported that direct mail plays an essential role in their lives when making product and service decisions — 56 percent said they found print marketing the most trustworthy form of marketing when compared to all other communication channels.

Direct mail generates responses and, ultimately, increases your overall sales.

Timothy Freeman
President
Printing Industries Alliance

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