Print Drives America, a Print & Graphic Communications Association initiative, had an ad in the national edition of the Wall Street Journal on January 24th. The ad, headlined “PRINT IS GREEN,” is one of four ads that Print Drives America uses to dispel myths about PRINT. The half page ad was placed on page B3, the first right hand page of the Business section. The print circulation of the Wall Street Journal is in excess of one million. The cost of a full page color ad in the Wall Street Journal is more than a quarter million dollars.
The ad insertion had a bonus circulation at the World Economic Forum in Davos, Switzerland. Many of the world’s most important leaders were in attendance and it was great that they saw the ad’s message about PRINT.
The other ads created by the Print Drives America Foundation include “PRINT IS COOL” which points out that PRINT is perceived as favorable to the Gen Z and Millennial generations; “PRINT IS HI-TECH” that explains that PRINT today harnesses the best marketing technology that precisely targets recipients and “PRINT IS COLOSSAL” that details why PRINT is the largest communications media, larger than broadcast and online media and all other media combined.
Files for the ads are available to all, printers, vendors and publications. The ads may be customized with their own company signatures. Visit piawebdev.wpengine.com/print-drives-america-foundation/ to download files. Posters and mailing pieces are also available.
On June 4th, 2020, Print Drives America will host the 68th Franklin Awards. This year it will be a sit down dinner in a private club. It has been announced that Tom Quinlan, CEO of LSC Communications will receive the Franklin Award. There will be four other awards announced soon given to printing companies for Innovation, Packaging, Inkjet and Digital. Visit piawebdev.wpengine.com/2020-franklin-event/ for news on the event.
Print Drives America is the champion and cheerleader of the National Print Industry and they have become the voice of the industry. Printers have pointed out that they like the razor sharp focus that Print Drives America pays to increasing print’s market share over other media that competes with print for budget dollars.
The Print Drives America Foundation and their Executive Director, Marty Maloney, presents print as a media not just as a manufacturing activity. This truly unique way of treating print allows it to be measured favorably against media that it competes with such as broadcast and new media. Maloney has conducted decades of research that proves that the multiple platforms of print dwarf all other media by far.
Print Drives America constantly delivers good news about printing platforms such as the remarkable resurgence and acceptance of direct mail across all ages and the big increases of printed books, as well as the continued gains in labels and packaging and the spread of free standing inserts to newspapers, direct mail and yes, packages.
Print Drives America gives print a stronger voice to communicate print’s attractive features that create a strong consumer preference for print, demonstrates its amazing ROI, and advances print’s leadership position. We make print attractive to all, erase the misinformation about print and greatly enhance print’s positive perception. Print today is an increasingly high-tech industry that produces collateral materials, magazines, books, direct mail, newspapers, catalogs, labels, packaging, out-of-home media, signage and scores of other print categories. Print in the aggregate makes print the largest communications media of all. Our goal is to increase the perception of print as well as to meaningfully increase print’s market share.
About Print Drives America Foundation
The Print Drives America Foundation is a national initiative and is registered as a not-for-profit 501(c) (3) charitable organization. All contributions to the Foundation are tax deductible. Funds for the Foundation’s marketing and PR efforts will be raised from both printers and vendors without regard to geographic limitations. Contributions can be accepted in any amount and frequency. Contributors do not need to be Print & Graphic Communications Association members. Please contact Marty Maloney for further information at mmaloney@pialliance.org or (203) 912-0804.
About Print & Graphic Communications Association
The Print & Graphic Communications Association (PGCA) geographic footprint is the most important print market in the U.S. with more Fortune 500 companies than any other state or region. The market includes the national and world centers for many industries including hubs for the finance, marketing, media, real estate, and culture. It is also one of the world’s largest population centers. It represents the graphic communications industry in all of New York State, the northern half of New Jersey and northwestern Pennsylvania.
In addition to print advocacy and education, PIA provides its members with a variety of consultative, informational and cost-saving services. They also provide governmental representation at the federal, state and local level. PIA is headquartered in Amherst, NY, with offices in Brooklyn and Long Island. Visit www.pialliance.org.
