A recent “ResponSys” infographic demonstrates through statistical analysis of personalized marketing preferences among American consumers that personalized marketing is not only noticed and appreciated by consumers, but that they’re actually more likely to make a purchase in response to a personalized and relevant message they receive from a brand.

Yesterday, we discussed how loyalty programs can boost your database and help you and your brand create and send personalized messages.  Today, we’re sharing with you why taking the time to offer loyalty programs and collect consumer data is worth the time and effort.

Check out this infographic for statistics regarding the power of personalized marketing:

Timothy Freeman
President
Print & Graphic Communications Association