You have probably heard of the term “Content Marketing.”  It is a relatively new form of marketing that allows a company to distribute branded content

Print and digital media, when combined together to create a cross media marketing campaign can offer extremely high consumer response rates because of the increase

QR codes, or Quick Response codes, enable a consumer to easily transfer from a brand’s printed message to its digital message.  By simply scanning the

There are a lot of ways to communicate with an audience — whether you’re explaining your message through email, social media, or print, it’s important

As more and more digital marketing messages are being sent out, there seems to be fewer print and direct mail messages sent.  Because of this,

According to a DMA study, online purchases are heavily influenced by offline material.  In fact, 33 percent of online purchases are a result of direct

As we discussed yesterday, direct mail is an extremely valuable and integral form of communication between brand and consumer.  Today, we are going to discuss

Print continues to thrive and influence consumers to respond to a brand’s call-to-action. When print and digital are combined to work together response rates increase.

Whether you’re trying to engage your reader using print or digital messages, there are three easy steps you should use in order to engage and

The more personalized a brand’s message is, the more likely it is to convert prospective customers into spending consumers.  Personalized messages can be sent to