According to 94 percent of the Marketing Directors surveyed in a Pardot study, “Personalized marketing is important.”  These marketers believe that personalization is critical to

Direct mail messages have been statistically shown to leave a more lasting impression on a consumer’s brain compared to other forms of marketing such as

A consumer’s attention is highly divided — with the average person being exposed to over 3,000 branded messages a day.  To gain your target audience’s

Yesterday, we confirmed that QR codes have a strong influence in the B2B marketplace and can help your brand’s message engage your target audience.  Today,

As digital technologies grow and become mainstream in the marketing mix, the print and paper industry evolves with it.  Digital marketing is not going to

Many marketers wonder, is personalized direct mail really worth the extra work that goes into creating unique messages for specific segments of your target audience.

Print is relevant, print is personal, print is engaging and print drives action.  Print works without a battery and is just as portable — from

Personalized marketing studies show that sending unique and relevant messages to smaller, more precise segments of your target audience not only will show a higher

In the past, we have talked about the importance of creating relevant, personalized messages to send to your target audience.  The benefits of personalization are

Recently, studies have shown that email open rates are decreasing and direct mail read rates are on the rise.  One of the projected reasons for