Why Include Interactive Print in Your Next Campaign?
From variable data printing to QR Codes to personalized URLs – print communications are growing with its most unlikely ally, digital media. Today, print and
From variable data printing to QR Codes to personalized URLs – print communications are growing with its most unlikely ally, digital media. Today, print and
Including QR codes on your printed message is important not only because it adds an additional touch point between your brand and the consumer, but
According to a Mail Print Blog, over 20 Billion catalogs are mailed annually and make up for ten percent of the USPS mail volume. Today
Variable Data Printing, or VDP, allows a brand to personalize its marketing campaign; turning an average and generic campaign into a campaign that’s targeted and
A Pitney Bowes survey of over 1,500 U.S. adult residents helps to give insight as to what types of preferences and attitudes people have about
Direct mail’s response rates have continued to increase throughout the passed decade. Additionally, direct mail pieces that are personalized and interactive prove to have even
Cross media combines the power of print, mobile, online and social media together to ensure your brand’s message not only reaches your audience, but that
Variable Data Printing lets marketers create targeted messages for different segments of their target audiences. A marketer is able to ensure their campaign will see higher
Direct mail allows your brand to reach customers in their homes and it can be highly targeted — decreasing your investment and increasing your overall
According to a U.S. and worldwide industry statistic shared by Print is Big, U.S. advertisers spend, on average, $167 per person on direct mail in
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