Yesterday, we discussed the value of including pURLs in your marketing mix.  Today we are going to focus on QR codes and how they can add an additional touch point…

Direct mail is a powerful communication tool as it not only has a high return on investment, but it also drives consumers to a brand’s web page and social sites.…

Print and digital media, when combined together to create a cross media marketing campaign can offer extremely high consumer response rates because of the increase in the reach and frequency…

Traditional media often finds itself pitted against new media such as social media and email marketing.  Digital media and traditional media, such as print, should not be seen as two…

Direct mail is a powerful form of communication.  Multiple studies have shown that the printed word is perceived by many to be more official and important -- just one reason…

In the next four years, the use of direct mail in marketing is expected to increase by 196 million dollars according to the 2013 DMA Statistical Handbook.  More and more…

Variable Data Printing lets marketers create targeted messages for different segments of their target audiences.  Through the use of VDP, a marketer is able to ensure their campaign will see…

When you include technology such as QR codes on your direct mailing you’re able to reap a multitude of benefits for both you as the marketer and your consumer.  The…

Variable Data Printing, coupled with an up-to-date database, will ultimately leave you with highly personalized messages and stronger customer relationships.  According to an Info Trends study, marketers can expect to…

From variable data printing to QR Codes to personalized URLs – print communications are growing with its most unlikely ally, digital media.  Today, print and digital media work together to…