Printing Trends Archives - Page 4 of 8 - Printing Industries Alliance
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Direct Mail and pURLs

  • Post author:Adam Hegge
  • Post published:October 30, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

Direct mail is a powerful communication tool as it not only has a high return on investment, but it also drives consumers to a brand’s web page and social sites.…

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The Value of Cross Media Marketing

  • Post author:Adam Hegge
  • Post published:October 4, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

Print and digital media, when combined together to create a cross media marketing campaign can offer extremely high consumer response rates because of the increase in the reach and frequency…

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Infographic: The Power of Print & Cross Media Marketing

  • Post author:Adam Hegge
  • Post published:September 20, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

Traditional media often finds itself pitted against new media such as social media and email marketing.  Digital media and traditional media, such as print, should not be seen as two…

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Direct Mail Works

  • Post author:Adam Hegge
  • Post published:September 16, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

Direct mail is a powerful form of communication.  Multiple studies have shown that the printed word is perceived by many to be more official and important -- just one reason…

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Direct Mail Drives Business

  • Post author:Adam Hegge
  • Post published:September 13, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

In the next four years, the use of direct mail in marketing is expected to increase by 196 million dollars according to the 2013 DMA Statistical Handbook.  More and more…

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VDP — How Personalized Print Increases Sales

  • Post author:Adam Hegge
  • Post published:September 9, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

Variable Data Printing lets marketers create targeted messages for different segments of their target audiences.  Through the use of VDP, a marketer is able to ensure their campaign will see…

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How to Use QR Codes to Enhance Your Print Messages

  • Post author:Adam Hegge
  • Post published:August 27, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

When you include technology such as QR codes on your direct mailing you’re able to reap a multitude of benefits for both you as the marketer and your consumer.  The…

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Why Personalize Your Printed Messages?

  • Post author:Adam Hegge
  • Post published:August 23, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

Variable Data Printing, coupled with an up-to-date database, will ultimately leave you with highly personalized messages and stronger customer relationships.  According to an Info Trends study, marketers can expect to…

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Why Include Interactive Print in Your Next Campaign?

  • Post author:Adam Hegge
  • Post published:August 8, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

From variable data printing to QR Codes to personalized URLs – print communications are growing with its most unlikely ally, digital media.  Today, print and digital media work together to…

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Video: Why Combine Print & Mobile?

  • Post author:Adam Hegge
  • Post published:August 6, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

Including QR codes on your printed message is important not only because it adds an additional touch point between your brand and the consumer, but also because more and more…

Continue Reading Video: Why Combine Print & Mobile?
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