Personalized marketing takes a little more time and effort for the marketing department to create and send out to your brand’s database — so, is it worth it?  The short…

Personalized communication remains one of the most important ingredients in a cross media marketing mix.  By targeting a precise group of people with an individualized message you are able to cut…

Yesterday, we discussed the value of direct mail in your marketing mix.  Today, we’re going to continue to share statistics regarding the power of direct mail communication and why it…

A 2013 Print in the Mix study surveyed over 1,200 adults in a Direct Marketing Association study conducted by Fast MAP.  The study set out to determine consumers’ attitude and…

In the past we have discussed the importance of including relevant, valuable information on your direct mail piece for your consumers; because at the core of personalized marketing its main…

Digital Printing and Variable Data Printing are the tools that allow your printed messages to be personalized in one print-run.  Furthermore, digital printing is environmentally friendly, as digital printing presses…

Direct mail, with its ability to be placed right into the consumer’s home, is more likely to be read over email messages from brands.  Over the past ten years, direct…

Yesterday we shared an infographic regarding the importance of the consumer experience for today’s consumer.  To wrap up the week, we’re going to discuss the importance of creating and sending…

A recent DMA study showed that consumers still prefer print.  Not only does print have a high open rate and about 60 percent of online brand searches stem from printed…

Yesterday, we discussed the value of including pURLs in your marketing mix.  Today we are going to focus on QR codes and how they can add an additional touch point…