Printing Trends Archives - Page 3 of 8 - Printing Industries Alliance
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Personalized Marketing: Is it Worth it?

  • Post author:Adam Hegge
  • Post published:November 21, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

Personalized marketing takes a little more time and effort for the marketing department to create and send out to your brand’s database — so, is it worth it?  The short…

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Why Include a pURL in Your Marketing Mix?

  • Post author:Adam Hegge
  • Post published:November 20, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

Personalized communication remains one of the most important ingredients in a cross media marketing mix.  By targeting a precise group of people with an individualized message you are able to cut…

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Direct Mail Marketing Statistics Continued

  • Post author:Adam Hegge
  • Post published:November 19, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

Yesterday, we discussed the value of direct mail in your marketing mix.  Today, we’re going to continue to share statistics regarding the power of direct mail communication and why it…

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Statistics Show Direct Mail Generates Responses

  • Post author:Adam Hegge
  • Post published:November 18, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

A 2013 Print in the Mix study surveyed over 1,200 adults in a Direct Marketing Association study conducted by Fast MAP.  The study set out to determine consumers’ attitude and…

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Including Relevant Content in Your Marketing Mix

  • Post author:Adam Hegge
  • Post published:November 15, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

In the past we have discussed the importance of including relevant, valuable information on your direct mail piece for your consumers; because at the core of personalized marketing its main…

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What’s the Value of Digital Printing?

  • Post author:Adam Hegge
  • Post published:November 12, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

Digital Printing and Variable Data Printing are the tools that allow your printed messages to be personalized in one print-run.  Furthermore, digital printing is environmentally friendly, as digital printing presses…

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Three Tips for Higher Response Rates

  • Post author:Adam Hegge
  • Post published:November 11, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

Direct mail, with its ability to be placed right into the consumer’s home, is more likely to be read over email messages from brands.  Over the past ten years, direct…

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Targeting Your Cross Media Marketing Campaign

  • Post author:Adam Hegge
  • Post published:November 8, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

Yesterday we shared an infographic regarding the importance of the consumer experience for today’s consumer.  To wrap up the week, we’re going to discuss the importance of creating and sending…

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Studies Show Consumers Prefer Direct Mail

  • Post author:Adam Hegge
  • Post published:November 4, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

A recent DMA study showed that consumers still prefer print.  Not only does print have a high open rate and about 60 percent of online brand searches stem from printed…

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Cross Media Marketing: QR Codes

  • Post author:Adam Hegge
  • Post published:October 31, 2013
  • Post category:General/Printing Trends
  • Post comments:0 Comments

Yesterday, we discussed the value of including pURLs in your marketing mix.  Today we are going to focus on QR codes and how they can add an additional touch point…

Continue Reading Cross Media Marketing: QR Codes
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