Print is tangible, it is influential, it’s portable and print increases your return on investments.  Print has the ability to engage the recipient.  Unlike digital media,

Print is an integral form of communication because it can not only break through the mass amounts of digital clutter, but it has also seen

Print has the ability to cut through the digital clutter of text messages, email and social media.  Print is also a memorable form of communication.

Direct mail is a powerful form of communication.  Multiple studies have shown that the printed word is perceived by many across the nation to be

The USPS is offering a service called “Every Door Direct Mail”.  The concept of this offer is to relieve the marketer of the stress of

In a recent article (see article 13) regarding the United States Postal Reform we discussed the changes that Congress are proposing to secure the future of the

Cross media enables you to reach your target audience on multiple levels through multiple channels of communication.  By doing so, you’re increasing the reach and

Print is a medium that cannot be easily ignored by selecting delete or clearing it from your screen without reading a word with just one

It may seem that digital media is taking over the marketing world and at times it can seem hard to find room in your marketing

Unlike digital media, print cannot be easily ignored by simply selecting the delete button or removing it from your desktop without reading a single word