The Value of Print Marketing
Print is an extremely valuable communication tool in your marketing mix. It engages your recipients and has a higher read rate than email and other
Print is an extremely valuable communication tool in your marketing mix. It engages your recipients and has a higher read rate than email and other
The internet seems to constantly be flooded with myths regarding print’s effectiveness in a brand’s marketing mix and its environmental impact on the earth. Today,
Using multiple media to reach your target audience has been proven to increase the reach and frequency of your brand’s message to your target audience
As consumers’ inboxes become increasingly full with brand communications, direct mail helps to break through that clutter and ensure your message is seen by its
Starting March 1, 2013 and ending April 30, 2013, the United States Postal Service will be offering another mobile-marketing discount to marketers. The USPS will
Everyday our inboxes seem to get a bit more cluttered with email messages and digital call-to-actions that it becomes hard to even notice them, let
As a marketer, one of the toughest obstacles is breaking through the clutter of a person’s life. Digital media is a great and instant form
Personalized Marketing offers increased response rates and return on investments. To successfully implement personalized marketing tactics you must first have a database. But, a
There are multiple ways people communicate with one another — telephone, mail, email and even social media. But, according to a Power of Print Custom
Everyday it seems like there is some new form of digital communication; the new iPad, iPhone or tablet make splashes all over the news media,
Serving graphic communications firms in New York State, New Jersey, Pennsylvania, and Delaware, Print & Graphic Communications Association is committed to member success and promoting the value of the graphic communications industry to the United States economy.
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