The Importance of Direct Mail in Your Marketing Mix
Direct mail’s response rate has increased to 4.4 percent over the past few years and it’s read rate has been on a steady increase for
Direct mail’s response rate has increased to 4.4 percent over the past few years and it’s read rate has been on a steady increase for
Print is sustainable, effective and powerful. Print, a renewable resource, has the ability to be customized, targeted and sent to qualified segments of your target
Print is powerful and Print Drives Online Sales. While some shoppers like the convenience of ordering online, recent studies have shown that a consumer will spend
There is power in print media — it’s targeted, it’s tangible, it breaks through the clutter and ultimately enables your brand’s message to be heard.
Print media is a powerful communication tool — whether you are looking to break through the clutter of digital messages or are looking for a
There are a lot of communication methods out there for a brand to reach its consumers. It’s important to not only plan your brand’s messages
Quick Response codes and personalized URLs, or pURLs, are two of the interactive print technologies that can help to bridge the gap between your printed
Direct mail is a powerful way to communicate with your target audience. It can be personalized, it breaks through the clutter of digital messages and
A well-executed, personalized cross media marketing campaign will include multiple individualized consumer touch points. From personalized email to personalized URLs and QR codes, a relevant
Direct mail marketing read and response rates have been on the rise for the past decade. A recent USPS Household diary study of 5,428 U.S.
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