Print Marketing Myths Debunked
Just as with any rumor, rumors start to grow and make their way around to a lot of people before anyone realizes that the rumor
Just as with any rumor, rumors start to grow and make their way around to a lot of people before anyone realizes that the rumor
The Print industry is environmentally conscious. Using a printed product such as a book, while it has a larger one-time carbon footprint, its overall carbon
Print is an experience. Print is tangible. Print messages are able to generate emotion from more than just sight. You can touch it, see it
In today’s world of constant and instant communication our consumer’s attention is constantly being divided, be it text messages, emails, social and online messages, it
Everyday it seems like there is a new form of digital communication; tablets, smartphones and laptops have been making their impact amoungst consumers, but in
Seventy-three percent of customers in an “I am Omi-channel” study reported that they prefer personalized marketing messages and shopping experiences. And while an over-whelming majority
Including technology such as QR codes on your direct mailing allow for a multitude of benefits to both you as the marketer and your consumer.
Direct mail allows your brand’s message to be delivered directly into the hands of your target audience. Through database management and variable data printing, direct
Print continues to boast high response rates. Print marketing enables your brand to send personalized messages that break through the clutter of the over 3,000
Direct mail reaches audiences from teenagers to Baby Boomers alike. With the growing amount of digital technology vying for each person’s attention, print is a
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