Print marketing is a tangible way to bring your message directly into the palm of your target audience’s hands.  With digital media, you are able

Digital media is a powerful way to communicate — you’re able to track in real-time and even answer any consumer questions or complaints almost immediately.

Reaching consumers and engaging them with your content is the key to marketing success.  With the average person seeing over 3,000 messages on a daily

Direct mail continues to prove to be an integral component in your marketing mix as direct mail marketing has seen a 14 percent increase in

Throughout the week, we’ve discussed the importance of sending relevant content to your target audience.  Today, we’re going to focus on how print can be

Personalized marketing can be incorporated throughout all of your communication elements – be it print, email, web or mobile – if you have an up-to-date

There are advantages of both print and digital marketing and when you create a campaign that utilizes both marketing methods your response rates can increase

Print marketing works well with digital marketing — the two media outlets should be combined to create additional touch points with your target audience and

Direct mail is a useful tool that enables a brand to reach their audience directly with a personalized message.  Multiple studies have shown varying results,

Variable Data Printing allows a marketer to print different, personalized messages more efficiently and cost-effectively.  Variable Data Printing is more than just a personalized name