Digital Media Archives - Page 3 of 5 - Printing Industries Alliance
Skip to content
Printing Industries Alliance Logo
Call Us:  716.691.3211 |  800.777.4742
Find a Printer
Become a Member
Member Sign In
  • Home
    • Human Resource Solutions
    • Environmental, Health and Safety Solutions
    • Member Discounts
    • Advocacy
    • Management Tools
    • PIA 4 U OR “PIA For You!”
  • About Us
  • Events
  • Employment Services
    • Current Job Openings
    • Post a Job
    • Job Dashboard
    • Submit Resume
  • Blog
  • Membership ROI
  • Print Drives America Foundation
    • Advocacy
  • Contact
Menu
  • Home
    • Human Resource Solutions
    • Environmental, Health and Safety Solutions
    • Member Discounts
    • Advocacy
    • Management Tools
    • PIA 4 U OR “PIA For You!”
  • About Us
  • Events
  • Employment Services
    • Current Job Openings
    • Post a Job
    • Job Dashboard
    • Submit Resume
  • Blog
  • Membership ROI
  • Print Drives America Foundation
    • Advocacy
  • Contact

Personalized Marketing Report

  • Post author:Adam Hegge
  • Post published:July 15, 2013
  • Post category:Digital Media/General
  • Post comments:0 Comments

Personalized marketing helps to capture a readers attention and can create a more engaged audience, but studies are showing, that if personalization is not used correctly it will actually decrease…

Continue Reading Personalized Marketing Report

Three Tips to Increasing your QR Code Response Rate

  • Post author:Adam Hegge
  • Post published:July 9, 2013
  • Post category:Digital Media/General
  • Post comments:0 Comments

QR codes add an additional touch point for your brand to communicate with your target audience -- but only if the consumer chooses to scan your 2D barcode.  There are…

Continue Reading Three Tips to Increasing your QR Code Response Rate

Integrating Print and Your Social Media Sites

  • Post author:Adam Hegge
  • Post published:July 1, 2013
  • Post category:Digital Media/General
  • Post comments:0 Comments

Integrating both print and social media into one campaign can substantially increase your brand’s reach and frequency.  Directing people to your social pages via your printed messages can be effective,…

Continue Reading Integrating Print and Your Social Media Sites

Do QR Codes Increase Consumer Engagement?

  • Post author:Adam Hegge
  • Post published:June 27, 2013
  • Post category:Digital Media/General
  • Post comments:0 Comments

QR codes offer an easy way for a consumer to transfer from a brand’s printed communication to a brand’s digital message.  Instead of asking the consumer to take the time later to…

Continue Reading Do QR Codes Increase Consumer Engagement?

What’s the Value of a pURL?

  • Post author:Adam Hegge
  • Post published:June 26, 2013
  • Post category:Digital Media/General
  • Post comments:0 Comments

Personalized URLs, or pURLs, enable your brand’s message to not only be a more personalized print message, but it also increases engagement through a digital platform and adds an additional…

Continue Reading What’s the Value of a pURL?

Print & Digital Work Together to Grow Your Brand

  • Post author:Adam Hegge
  • Post published:June 24, 2013
  • Post category:Digital Media/General
  • Post comments:0 Comments

Print marketing is an essential piece in the cross media marketing puzzle. Print has the ability to communicate personalized messages through the use of databases and variable data printing, it…

Continue Reading Print & Digital Work Together to Grow Your Brand

What’s the Value of QR Codes?

  • Post author:Adam Hegge
  • Post published:June 19, 2013
  • Post category:Digital Media/General
  • Post comments:0 Comments

Quick Response codes can enhance your marketing campaign in multiple ways — from increased engagement with your brand’s message to collecting consumer data such as their specific likes and interests…

Continue Reading What’s the Value of QR Codes?

Using pURLs to Enhance Your Print Messages

  • Post author:Adam Hegge
  • Post published:June 4, 2013
  • Post category:Digital Media/General
  • Post comments:0 Comments

Yesterday, we mentioned that one of the ways you can increase your direct mail response rate is by including a personalized URL.  Today, we're going to discuss not only how…

Continue Reading Using pURLs to Enhance Your Print Messages

Interactive Print for B2B Audiences

  • Post author:Adam Hegge
  • Post published:May 20, 2013
  • Post category:Digital Media/General
  • Post comments:0 Comments

QR codes help to bridge the gap between a printed message and a brand’s digital communication, but is there a place for QR codes in Business to Business Marketing? Today,…

Continue Reading Interactive Print for B2B Audiences

Cross Media Marketing Tactics

  • Post author:Adam Hegge
  • Post published:May 17, 2013
  • Post category:Digital Media/General
  • Post comments:0 Comments

There has been no 'magic' number set by marketing researchers for how many times a consumer needs to be touched by your message before they respond -- some say three,…

Continue Reading Cross Media Marketing Tactics
  • Go to the previous page
  • 1
  • 2
  • 3
  • 4
  • 5
  • Go to the next page

Recent Posts

  • What You Need to Apply For a PPP Loan
  • Get Help with OSHA Recordkeeping and Reporting for 2020
  • Coronavirus and OSHA Compliance
  • 2020 Year-End COVID Relief Legislation: PPP Summary
  • 139 Printers Achieve Largest Group Certification to the SFI Chain-of-Custody Standard

Post Categories

  • Business Practices
  • Coronavirus
  • Digital Media
  • Employee Benefits
  • Environmental, Health & Safety
  • General
  • Green Printing
  • Legislative Affairs
  • People
  • Print Media
  • Printing Trends
  • Uncategorized
  • Workforce Topics

Who We Are

Serving graphic communications firms in New York State, Northern New Jersey and Northwestern Pennsylvania, Printing Industries Alliance is committed to member success and promoting the value of the graphic communications industry to the United States economy.

Facebook-f
Linkedin
Twitter
Youtube

Contact Us

636 North French Road, Suite #1
Amherst, NY 14228
(716) 691-3211 or (800) 777-4742
email: info@PIAlliance.org

© 2020. Printing Industries Alliance. All rights reserved

Website by Marketing Tech

Print is Colossal

Tell us a little bit about yourself

  • This field is for validation purposes and should be left unchanged.
Print is Hi-Tech

Tell us a little bit about yourself

  • This field is for validation purposes and should be left unchanged.

Tell us a little bit about yourself

  • This field is for validation purposes and should be left unchanged.

Tell us a little bit about yourself

  • This field is for validation purposes and should be left unchanged.
×
×

Cart