Personalized marketing helps to capture a readers attention and can create a more engaged audience, but studies are showing, that if personalization is not used correctly it will actually decrease…

QR codes add an additional touch point for your brand to communicate with your target audience -- but only if the consumer chooses to scan your 2D barcode.  There are…

Integrating both print and social media into one campaign can substantially increase your brand’s reach and frequency.  Directing people to your social pages via your printed messages can be effective,…

QR codes offer an easy way for a consumer to transfer from a brand’s printed communication to a brand’s digital message.  Instead of asking the consumer to take the time later to…

Personalized URLs, or pURLs, enable your brand’s message to not only be a more personalized print message, but it also increases engagement through a digital platform and adds an additional…

Print marketing is an essential piece in the cross media marketing puzzle. Print has the ability to communicate personalized messages through the use of databases and variable data printing, it…

Quick Response codes can enhance your marketing campaign in multiple ways — from increased engagement with your brand’s message to collecting consumer data such as their specific likes and interests…

Yesterday, we mentioned that one of the ways you can increase your direct mail response rate is by including a personalized URL.  Today, we're going to discuss not only how…

QR codes help to bridge the gap between a printed message and a brand’s digital communication, but is there a place for QR codes in Business to Business Marketing? Today,…

There has been no 'magic' number set by marketing researchers for how many times a consumer needs to be touched by your message before they respond -- some say three,…