Register Today to Secure Your Seat for PIA’s Digital Printing Think Tank, October 28th

CANON, HEIDELBERG, PANTONE, MAN ROLAND WEB SYSTEMS, PAPER MART AND ADVANCED PRINT TECHNOLOGIES ARE THE LATEST SPONSORS FOR PIA’S OCTOBER 28th “MUST ATTEND” EVENT IN NYC. Printing Industries Alliance announced the addition of six new sponsors:   Canon, Heidelberg, Pantone, Manroland Web Systems, Paper Mart and Advanced Print Technologies, for their program titled “DIGITAL PRINTING THINK … Continued

Digital Printing Think Tank Attracting Super Star Speakers & Panelists

Printing Industries Alliance, the trade organization dedicated to supporting the success of the New York State, northern New Jersey, and northwestern Pennsylvania graphic communications industry, today announced their initial lineup of expert speakers and panelists for their program titled “DIGITAL PRINTING THINK TANK” which will take place on Wednesday October 28th in Manhattan at Club … Continued

How is Facebook Changing Marketing Strategies?

Facebook has recently made changes to their algorithm that, for businesses, may ultimately lead to less people seeing your content in their Facebook news feed.  So, what does this mean for us as marketers? A couple things, first, Facebook and social media are still great ways to communicate with your audience.  Second, Facebook and other … Continued

Mass Marketing vs Personalized Marketing

Many consumers are aware that their online shopping and click-throughs are tracked by the company’s website that they’re browsing — whether it’s huge online retailers, like Amazon, or smaller, local companies, many brands are realizing the importance of tracking preferences and offering relevant products and services for their customers and potential customers. The infographic, below, … Continued

QR Codes in Your Marketing Mix

QR codes enable your brand to connect your printed messages and your digital message with one, seamless scan.  A KISSMetrics study showed that half of Smartphone users are using their phones in brick-and-mortar stores — with 40 percent of those people using their phones to compare your competitors prices.  This is where having QR codes … Continued

Including QR Codes in Your Local Marketing Mix

Local marketing is a very important component in your marketing mix.  A study from Amplify Local Marketing showed that 93 percent of shoppers said they used the internet and mobile marketing to find a local shop, restaurant or store and three quarters of the respondents said they eat out three to four times a week … Continued

Three Uses for QR Codes in Your Next Campaign

QR codes add an additional element to your printed messages — furthering engagement between its recipient and the brand.  Today, we’re going to share with your a few strategic ways to include QR codes in your marketing mix — from landing pages to unique placement. Use location-based marketing to create a landing page that give … Continued

The Value of Social Media in Your Marketing Mix

Including multiple touch points in your marketing mix will allow you to increase both the reach and the frequency of your message.  We have discussed the value of including print in your cross media marketing mix — from it’s ability to break through the digital clutter to over 80 percent of people reading or skimming … Continued

How Quick Response Codes Enhance the Consumer Experience

We have discussed the benefits and the promising statistics of including Quick Response codes, or QR codes, in your marketing mix.  Today, we’re going to share a few examples that show how some businesses and organizations are using QR codes to increase customer engagement. Example 1 — Museums and Art Galleries.Museums have been quick to … Continued

Why use pURLs in Your Marketing Mix?

A personalized URL is a URL with a landing page that is customized to a specific individual — Everything from the contents of the landing page to the URL itself.  The value of personalized URLs lies in not only increasing engagement between a potential customer and a brand, but also the precise ability to track … Continued

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