A Caslon Study showed that a campaign can see, on average, a 14 percent higher return on investments when it includes personalized message.  Whether you

Cross media marketing can increase the reach and frequency of your message — from direct mail to email to social media — cross media tactics

As we enter a world where the consumer is king, it’s more important than ever to monitor social media sites and respond to consumers and

We’re now three months into 2013 and many communications professionals are starting to predict what the rest of 2013 will bring for B2B and B2C

Your customers no longer have the time for messages that are irrelevant to their interests or needs and because of this, it is our job

As marketers, we’re always asking the question “How can my message be heard?” or, better yet, “How can my message be heard by the right

By properly using your database information, you’re able to sort and segment your audience based on their demographics and general interests.  From here you’re able

According to an article, “Reasons You Should Use Personalized Marketing” the average personalized campaign sees a little over eight percent higher than average lead generation

Understanding your customer’s purchasing habits, likes and interests is beginning to be expected by the consumer.  Generic messages remain unread and not responded to because